Monday, November 3, 2008

The Power of True Multimedia

This ... this ... this is what multimedia can do so well

The New York Times, the Gray Lady, has put together a nearly 14-minute long tour-de-force looking at the presidential campaign. It is a stunning combination of photos, videos, audio, graphics and narrations. 

It is a complete package. 

How complete? Pay attention to the "Related Links" box below the main screen It changes throughout, offering up links to other stories the Times has done. But look closely - you can click right now and away from the may piece, or you can save them for later and watch them AFTER you're done with the main piece

And that is brilliant conceptual storytelling, the melding of the push and pull formats in journalism. 

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